Tag: commuting

Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific… Continue reading Road MTB Tri Commuting Bikes Electric Bikes

Our bikes will take you to those places, fulfill your curiosities and make you remember why going for a ride is one of life’s most brilliant experiences. Our focus areas are Fixed gear, Single speed, Road, Gravel and Bikepacking. The latter is a segment we are a little bit extra found of; hence we will… Continue reading Road MTB Tri Commuting Bikes Electric Bikes

One bike to rule them all – gravel, touring, or cyclocross.Our original do it all go anywhere bike is back and more capable than ever before! The ability to run up to a 45mm rear tyre and a 50mm front tyre on the provided 700c rims increase the all-terrain ability of the Croix. They include… Continue reading Road MTB Tri Commuting Bikes Electric Bikes

Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. There… Continue reading Road MTB Tri Commuting Bikes Electric Bikes