A Short History of Schwinn: 1990s Bankruptcy though 2021

Many after-market accessories were available for muscle bikes including wheelie bars, drag chutes, “slick” tires, speedometers, windshields, hand grip streamers, headlights, taller sissy bars, axle spinners, and back rests. In 1896 Schwinn was founded, and by the end of that year, Schwinn bikes had more traffic than any other recreational bike company. As fitness trends… Continue reading A Short History of Schwinn: 1990s Bankruptcy though 2021

A Short History of Vintage Schwinn Bicycles

We brought the feel of the road to indoor cycling with the same expertise and education that drives the industry forward. Schwinn is an informational and educational source schwinn bicycles for all things Indoor Cycling. With the winding down of the Chicago factory, in the early 1980s Schwinn increasingly looked to overseas manufacturers for bicycles.… Continue reading A Short History of Vintage Schwinn Bicycles

A Short History of Vintage Schwinn Bicycles

Frank W. Schwinn had begun implementing all these changes ever since the 1930s. In the 1960s, they had come to fruition and Schwinn was ready to “Let the good times roll” (Crown and Coleman 1996). During this fresh start, Schwinn turned its energy towards marketing during this period of growth of consumerism. It’s an innovative… Continue reading A Short History of Vintage Schwinn Bicycles